By Therese Edwards
Global Mamas was thrilled to be presenting their line of hand-made apparel for babies and kids for the first time at MAGIC Kids in Las Vegas, NV in August 2006. Global Mamas supplies the international marketplace with unique, high-quality, African-made apparel and at the same time provides sustainable livelihoods for women and girls in Africa.
MAGIC International is the world’s largest and most widely recognized trade show in the apparel industry and brings together a global audience of buyers and sellers of apparel and accessories for men, women, and children. With over 100,000 attendees and 3,300 exhibitors, attendance at the MAGIC show is key to gaining exposure and to finding new customers for any brand.
Global Mamas was pleased both to have a booth at the MAGIC Kids exhibition and also to be showcased in the MAGIC fashion show. MAGIC Kids features the most diverse collection of apparel, footwear, accessories and gifts for the childrenswear industry. Our exciting line of bright, colorful, hand-made children’s clothing stood out among the crowd and attracted buyers from all over the globe.
Global Mamas receives rave reviews from its customers, which include children’s clothing stores, zoos, museums, and gift shops. Judy Steele, owner of Wild Child Boutique in Evanston, IL has been carrying the Global Mamas line since it’s inception. Steele noted, “Our customers purchase Global Mamas products first and foremost because of the bright colors and unique designs. That said, more and more of my customers are asking questions about where and how our products are made. It is a delight to offer them Global Mamas’ products with the fair trade seal of approval.”
“Global Mamas helped me pay advance rent on my house so I would not be evicted. My children can go to school again because I can pay for their school fees,” says Gifty Saah, one of the Global Mamas. Elizabeth Ampiah of Eli-Emma Batik still can’t believe her work is being sold so successfully in the US. “When I think of children in the USA wearing our monkey t-shirt or reptile cloth I feel so proud of our accomplishments,” notes Ampiah.