By Alexandra Harris
About one year ago, the Global Mamas wholesale distributor in Minneapolis, MN thought of a creative way to invite the local community into the Global Mamas experience: The Second Saturday Sale. This clearance sale provides an opportunity for the distributor to free up storage space by selling excess stock. On these days the front half of the warehouse is opened up to the public and items that are discontinued or are otherwise in excess are sold at greatly discounted prices. The event has gained popularity among the Minneapolis community and has been such a success that several artists who have studios in the building have started opening up their space to the public for Second Saturdays as well!
The success of these events has afforded for the Global Mamas warehouse to purchase nicer retail presentation tools such as waterfall racks so that the space can be more presentable for Second Saturdays and other such events. This can only be to the greater benefit of the organization as word spreads about this exciting opportunity. Recently an advertisement for this event was placed in a local paper that targets a younger crowd that has interest in art, music and fashion. This will hopefully attract the patronage of a new customer base that will not only benefit Global Mamas but also the artists of the Minneapolis community.